Fractional CMO, Rebranding & Brand Strategy for BC and Alberta Businesses
Every idea
is made
to measure.
For more than 25 years, I have helped businesses across British Columbia launch, rebrand, and grow. Every strategy is cut for the business in front of me, and I can build and run it too, so your plan never sits on a shelf.
The first conversation is free, and there are no packages to buy.
Based in the Okanagan, serving BC and Alberta
25+ years in brand strategy
Most marketing is sold off the rack.
Packages are easy to sell and easy to buy. They’re rarely cut for anyone in particular. Your business has its own margins, market, and moment, and your marketing should be built around all three.
You buy a package before anyone understands your business.
Channels come first, and strategy gets figured out later.
Success is measured in clicks, even when sales stay flat.
Your account changes hands every few months.
We start with your business model, your customers, and your numbers.
Strategy comes first, and every channel is given a specific job.
Success is measured in revenue, margin, and brand strength.
The person who writes your strategy can also build it, run it, and report on it.
Three ways to
work together.
The collection, in order of how deeply we work together.Fractional
CMO
Think of me as the head of marketing you would hire if a full-time executive were in the budget. You get 25+ years of big-picture thinking without the six-figure salary.
I work with growing businesses across BC, in person or remotely, whichever works best for you. I also help Canadian brands that are ready to take on the U.S. market.
You’re spending on marketing, but you can’t tell what’s actually working.
Your team or your agency needs someone to lead them.
Every channel is doing its own thing, with no plan tying it all together.
You’re ready to grow, maybe even across the border.
I work hourly or on a monthly retainer, whichever suits your business best. Either way, you get senior leadership and only pay for the time you actually need.
Rebranding & Brand Strategy
Your brand is more than a logo. It’s who you are and why customers should choose you. If the market no longer sees you clearly, it’s time to tailor something new.
We start with an intensive branding session to pin down who you are, who you serve, and what makes you different.
From there, I build your name, logo, visual identity, and a brand guide your whole team can follow.
You get a brand roadmap and a rollout plan covering your website, signage, vehicles, business cards, and launch PR.
I’ve branded boutique law firms, a sparkling wine, real estate teams, and retail stores, from brand-new launches to long-established businesses ready for a refresh.
Talk about a rebrand → Explore rebranding servicesBrand Building
People should know your name before they ever search for what you sell. I build that recognition online and offline, because the two work best together.
Community presence through local sponsorships, events, and partnerships, negotiated so you get real value for your money.
Media coverage and PR that puts your story in front of people through sources they already trust.
Traditional tactics that still work, from lawn signs and door hangers to print, radio, and direct mail.
Digital reach through Connected TV, targeted display, and social, all measured and tied back to the plan.
When people already know you, your search ads, SEO, and referrals all work harder, and you pay less for every lead.
Start building your name →I don’t just hand you a plan.
Plenty of consultants deliver a strategy deck and walk away. I can stay and do the work, or lead the people who do it. You choose the level of support that suits your team, your budget, and your timeline, and you can change it as you grow.
I plan it.
I build the strategy and the roadmap, and your in-house team carries it out with my guidance.
I lead it.
I direct your staff, agencies, and vendors so everyone works toward the same plan and the same numbers.
I build and run it.
I roll up my sleeves and execute the work myself, so you get senior thinking and hands-on delivery from one person.
Four steps to a plan made just for you.
Measure
We take a close look at your business, your customers, your competitors, and your numbers.
Draft
I draft the pattern, which is your positioning, your priorities, and a plan with clear targets.
Tailor
We launch the work. I can execute it myself, direct your team and agencies, or do a mix of both.
Refit
Every quarter, we measure again and adjust, because your business never stands still.
The work speaks for itself.
ClearView SkinCare
A growing medical spa needed one senior marketer to lead everything, from the website and the tech behind it to the ads and promotions that fill the appointment book.
Three years as their fractional marketer, and counting. I launched their website, oversee their GoHighLevel system, run SEO and paid digital media, and build the promotions and strategies that keep sales growing.
Website launch · GoHighLevel · SEO · Paid digital media · Promotions · Strategy
cvskin.ca · Medical spa
Parkers Chrysler & Discovery House
Parkers Chrysler in Penticton wanted to build its brand in the community. I connected the dealership with Discovery House, a local recovery non-profit, and built a sponsorship partnership backed by events and PR.
A partnership that continues today, starting with a sponsored community event, a fundraising sales event, the largest single donation in Discovery House’s 11-year history, and a wave of positive media coverage.
“Jennifer has designed innovative marketing campaigns and skillfully written and placed press releases that have shown results we’ve never seen previously.”
Jerome Abraham, Executive Director
Decorrestore
The business was relying on print advertising and had no clear way to see what was working.
A full move to digital, with every lead tracked and every dollar accounted for.
“Her ideas are fresh and simply work! We are now running 100% digital with Jennifer and her team. We can track all our leads and know exactly how our money is being spent.”
Karen Tosello, Owner
Vampt Beverage
A premium ready-to-drink beverage brand needed a launch plan to break into a very competitive category.
Brand awareness and equity built from launch day, with marketing and sales working as one team.
“Her understanding of the complexities of a new product launch, combined with her ability to build brand awareness and equity with a marketing plan was impressive.”
Terry Vandever, sales leadership on the Vampt launch25+ years of custom-made ideas.
I’ve spent more than 25 years in marketing, PR, and brand strategy, working with everyone from brand-new startups to $100M+ companies. I started in radio, television, and publishing, earned my Accredited Public Relations Practitioner designation, and have worked alongside international PR firms, media outlets, and ad agencies.
That mix is my secret weapon. I’ve negotiated sponsorships, planned lawn sign blitzes, pitched news stories, and built digital campaigns, so I know how each piece works together and which ones will actually move the needle for your business.
Today I work with businesses in Kelowna, Penticton, Vancouver, and communities across BC and Alberta, and I also work remotely with established businesses across Canada. I’m a past Vice-President of the Penticton & Wine Country Chamber of Commerce and a proud member of the Summerland Rotary Club. When a project needs hands-on work, I roll up my sleeves and do it myself. Read more about my background.
Don’t just take my word for it.
“Jen has been an integral part of my external team for several years, playing a key role in the consistent growth of my business through her valuable insights and ongoing support. In today’s business environment, the level of customer service and genuine care that Jen provides is truly exceptional and rare.”
Shawn Turcotte“Jennifer did an amazing job for us. She was very hands-on… Jennifer helped us devise an online marketing strategy that has promoted our business so effectively we are turning business away.”
Paul Varga“Jen at Taylormade digital is AMAZING! I have been extremely happy with the work she has done for my business rebranding. She listens and brought a fresh creative concept for my business and branding.”
Micah HudsonSkaha Realty Group
“Jennifer is more than a marketer, she’s a partner. She has a sophisticated knowledge of digital strategies that drive results with a lengthy list of success stories to back it up.”
Scott Gillard“She is very skilled at understanding our objectives and converting them into successful strategies and tactics to accomplish them. I believe she can be a valuable member of any company’s marketing team.”
Sam EliaPower Vac
“Found this company six months ago. Business is up 30%. Great people, great results.”
Parkdale Vacuum CentreStraight answers, no strings attached.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your business part time, usually a set number of days each month. You get the strategy, leadership, and accountability of a chief marketing officer without the cost of a full-time executive salary.
How much does a fractional CMO cost in Canada?
I work hourly or on a monthly retainer, and the rate depends on the scope of work. We agree up front on the hours that make sense for your business, so there are no surprises and you only pay for the time you actually need.
What is the difference between a fractional CMO and a marketing agency?
An agency executes specific campaigns, while a fractional CMO sets the overall strategy and holds every channel and vendor accountable. Many of my clients keep their agencies and have me direct them, and I can also execute the work myself when that makes more sense.
When should a business rebrand?
A business should consider rebranding when it has outgrown its name or look, is entering a new market, has changed ownership, or keeps losing to competitors that look more credible. A good rebrand starts with positioning, not a new logo.
What is Connected TV advertising?
Connected TV advertising, often called CTV, places video ads on streaming apps and smart TVs instead of traditional broadcast channels. Ads are targeted by location, household interests, and viewing habits, so local businesses can advertise on TV without paying to reach an entire market.
Do you only work with businesses in BC?
My focus is British Columbia, especially the Okanagan Valley, and Alberta, including Calgary, Edmonton and Red Deer. I’m happy to meet in person whenever it makes sense, and I also work remotely with established businesses across Canada and help Canadian brands expand into the United States.
Is a fractional CMO the same as a part-time marketing director?
Yes, for most businesses they are the same role. Both describe a senior marketing leader who works with you part time, sets the strategy, leads the people doing the work, and is accountable for results, without the cost of a full-time executive.
Where is TaylorMade Ideas based?
TaylorMade Ideas is based in the Okanagan Valley in British Columbia. I meet in person with businesses in Kelowna, Penticton, Summerland and Vernon, and I work remotely with clients across BC, Alberta and Canada.
Does your brand still suit your business?
Answer six quick questions and get a personalized recommendation on whether you need a fractional CMO, a rebrand, or a brand-building program. It takes about three minutes.